Role Summary

We are looking for an analytical and creative Digital Advertising Strategist to manage, optimize, and scale paid campaigns. The ideal candidate will be an expert in the Meta Ads ecosystem (Facebook and Instagram) with the ability to transform budgets into tangible results (sales, leads, or traffic). Knowledge of Google Ads is highly valued to provide a comprehensive paid media strategy.

Main Responsibilities

• Meta Ads Management: Set up, segment, and manage campaigns through Business Suite / Ads Manager.
• Budget Optimization: Monitor daily spend to ensure the best ROAS (Return on Ad Spend) or CPA (Cost per Acquisition).
• Funnel Strategy: Design campaigns for different stages of the funnel (Awareness, Consideration, and Conversion).
• Data Analysis: Prepare monthly performance reports using key metrics (CTR, CPM, CPC, Conversions).
• A/B Testing: Conduct tests on creatives, copy, and audiences to improve performance.
• Creative Collaboration: Work closely with designers and copywriters to ensure graphic assets meet technical and commercial specifications.

Requirements and Profile

• Experience: Minimum of 2 years managing digital paid media (verifiable).
• Technical Mastery: Advanced handling of Meta Ads Manager, Facebook Pixel, and Conversions API.
• Bonus (Desirable): Knowledge of Google Ads (Search and Display) and Google Analytics.
• Analytical Skills: Ability to interpret data and make decisions based on numbers, not assumptions.
• Soft Skills: Organization, attention to detail, and the ability to work toward specific objectives.