Role Summary

We are looking for a creative, strategic Social Media Manager with excellent writing skills. Your goal will be to lead the digital presence of our brands, building solid communities and designing content strategies that connect emotionally with the audience to drive organic growth and brand loyalty.

Core Responsibilities

• Content Strategy: Create social media plans aligned with marketing objectives (awareness, engagement, or sales).

• Editorial Calendar: Plan and oversee monthly content grids for Instagram, TikTok, LinkedIn, and other relevant platforms.

• Community Management: Supervise tone of voice and user interaction (crisis management, responding to comments, and direct messages).

• Copywriting: Write persuasive captions, scripts for Reels/TikToks, and copy for graphic assets.

• Trendspotting: Identify viral trends, audios, and current formats to quickly adapt them to the brand’s identity.

• Monitoring and Reporting: Analyze organic KPIs (reach, engagement rate, follower growth) and present performance reports.

• Team Coordination: Work directly with designers, the internal team, and clients to ensure consistency and effective communication.

Requirements and Profile

• Experience: Minimum 2-3 years managing social media for brands or agencies.

• Exceptional Writing Skills: Impeccable spelling and grammar, with the ability to adapt to different brand voices.

• Platform Mastery: Expert knowledge of Instagram and TikTok algorithms, as well as scheduling tools (Metricool, Later, Meta Business Suite).

• Aesthetic Judgment: While design skills are not required, you must have a “good eye” to guide graphic and audiovisual direction.

• Plus (Desirable): Proficiency in Canva, CapCut, and other content creation and editing tools.

Key Skills

• Strategic thinking and creativity.

• Analytical mindset for data-driven decisions.

• Ability to manage multiple projects and meet deadlines.